IN FOCUS: Amy Brachio on Carbon Measures and the Incentives That Move Markets
How do we pivot global corporate behavior from making broad climate commitments to deploying capital for deep decarbonization? In this episode of Navigating Net Zero’s In Focus mini-series on Climate Standards and Guidance, host Alexia Kelly sits down with Amy Brachio, the newly appointed CEO of Carbon Measures. Leveraging nearly three decades of institutional experience at EY—including serving as its Global Vice Chair for Sustainability—Brachio argues that the roadblock to global net zero isn't a lack of corporate ambition, but a lack of functional market structures that incentivize scaled finance for low-carbon commodities.
This deep-dive conversation explores the origin and theory behind Carbon Measures, a new greenhouse gas accounting initiative backed by some of the world's heaviest emitters. Brachio outlines their strategy to move past enterprise-wide risk disclosure toward product-level carbon intensity standards for globally traded commodities like steel, cement, and fuels. By standardizing accounting at the "cradle-to-gate" asset level, Carbon Measures aims to help lawmakers design trade-compliant curves that naturally retool the upstream market supply signal.
Creators and Guests
Host
Alexia Kelly
Alexia Kelly has worked for more than 18 years at the intersection of policy and finance to address the climate crisis. Alexia is the Managing Director of the Carbon Policy and Markets Initiative (CPMI) at High Tide Foundation. The CPMI accelerates ambitious climate action and capital mobilization through robust rules and guidance for voluntary corporate action and disclosures, and building the next generation of high-integrity carbon and environmental services markets. She currently serves on the Board of the Integrity Council for Voluntary Carbon Markets (IC VCM) and the Board of the Advanced and Indirect Mitigation Initiative, as well as on the Expert Advisory Group of the Voluntary Carbon Markets Integrity Initiative (VCMI). Prior to joining High Tide Foundation, she served as Director of Net Zero + Nature at Netflix, where she led the company’s inaugural greenhouse gas inventory, renewable energy strategy, Science Based Target and global carbon credit portfolio. Previously, she worked at the U.S. Department of State, where she served as lead negotiator to the UNFCCC on Article 6 of the Paris Agreement. She has also held senior roles at the World Resources Institute, The David and Lucille Packard Foundation, The Climate Trust, and in private equity.
Guest
Amy Brachio
Amy Brachio (BRAY-she-oh) joined Carbon Measures in September 2025 after nearly three decades at Ernst & Young (EY), continuing her leadership in advancing the evolution of how global organizations navigate the complex intersection of climate action, business resilience, and the urgent need for accurate, verifiable data to underpin solid decision-making. In her most recent role as Partner and Global Vice Chair for Sustainability at EY, she drove EY’s offerings to help thousands of global clients achieve their sustainability goals, led the company's ambitious 40% carbon emission reduction by 2025, and established EY as the global leader in sustainability services.
Producer
Matt Jordan
Matt Jordan is a Director within the High Tide Foundation’s Carbon Policy and Markets Initiative (CPMI). Matt has been working in climate action for more than 15 years, and has a long track record of envisioning, developing and scaling innovative programs and financing tools that deliver lasting global impact. Matt built CLASP’s Clean Energy Access program from a single small project to an integrated portfolio of technical, research, and market stimulation programs with a coherent, issue-defining theory of change and a global team of more than 20. He co-founded Propel Clean Energy Partners, a consulting firm with clients such as the World Resources Institute, the Rockefeller Foundation, the Children’s Investment Fund Foundation, and the Asian Development Bank. Following their acquisition of Propel’s work and team, Matt served as a Director in RMI’s Global South portfolio and led their global clean energy workforce development initiative. He holds a BA in Philosophy from Colgate University, a Master’s in Public Policy Analysis from the University of California, and a Professional Certificate in Financing and Deploying Clean Energy from Yale University.
