Peter Freed on Clean Energy Strategy & Principled Pragmatism

In this episode of Navigating Net Zero, Alexia Kelly welcomes Peter Freed, a seasoned clean energy strategist with over two decades shaping the future of corporate clean energy and climate strategy. Peter, who has led energy strategy at Meta and now advises companies through Near Horizon Group, shares his journey from early work at Terra Pass to advancing corporate renewable energy initiatives. The discussion delves into the evolution of clean energy strategies, from initial carbon offsets to current greenhouse gas accounting practices.

Peter highlights the importance of practical sustainability measures and the role of voluntary targets in driving corporate action. The conversation also covers the economic shifts in renewable energy procurement, noting a transition from a buyer’s to a seller’s market, and addresses the complexities of international markets, particularly in developing countries. They explore the significance of precise greenhouse gas accounting and the potential of AI to revolutionize grid management and materials science for clean energy. Carbon capture and storage (CCS) are identified as crucial for managing fossil fuel emissions amidst the clean energy transition.

The episode concludes with reflections on maintaining corporate commitment to sustainability amidst evolving market and policy landscapes. Overall, this episode provides a comprehensive look at the challenges and opportunities in achieving net zero, offering valuable insights for professionals navigating the complexities of corporate sustainability and clean energy innovation.

Creators and Guests

Alexia Kelly
Host
Alexia Kelly
Alexia Kelly has worked for more than 18 years at the intersection of policy and finance to address the climate crisis. Alexia is the Managing Director of the Carbon Policy and Markets Initiative (CPMI) at High Tide Foundation. The CPMI accelerates ambitious climate action and capital mobilization through robust rules and guidance for voluntary corporate action and disclosures, and building the next generation of high-integrity carbon and environmental services markets. She currently serves on the Board of the Integrity Council for Voluntary Carbon Markets (IC VCM) and the Board of the Advanced and Indirect Mitigation Initiative, as well as on the Expert Advisory Group of the Voluntary Carbon Markets Integrity Initiative (VCMI). Prior to joining High Tide Foundation, she served as Director of Net Zero + Nature at Netflix, where she led the company’s inaugural greenhouse gas inventory, renewable energy strategy, Science Based Target and global carbon credit portfolio. Previously, she worked at the U.S. Department of State, where she served as lead negotiator to the UNFCCC on Article 6 of the Paris Agreement. She has also held senior roles at the World Resources Institute, The David and Lucille Packard Foundation, The Climate Trust, and in private equity.
Matt Jordan
Producer
Matt Jordan
Matt Jordan is a Director within the High Tide Foundation’s Carbon Policy and Markets Initiative (CPMI). Matt has been working in climate action for more than 15 years, and has a long track record of envisioning, developing and scaling innovative programs and financing tools that deliver lasting global impact. Matt built CLASP’s Clean Energy Access program from a single small project to an integrated portfolio of technical, research, and market stimulation programs with a coherent, issue-defining theory of change and a global team of more than 20. He co-founded Propel Clean Energy Partners, a consulting firm with clients such as the World Resources Institute, the Rockefeller Foundation, the Children’s Investment Fund Foundation, and the Asian Development Bank. Following their acquisition of Propel’s work and team, Matt served as a Director in RMI’s Global South portfolio and led their global clean energy workforce development initiative. He holds a BA in Philosophy from Colgate University, a Master’s in Public Policy Analysis from the University of California, and a Professional Certificate in Financing and Deploying Clean Energy from Yale University.
Peter Freed
Guest
Peter Freed
Peter Freed has over 20 years of experience working at the nexus of energy and climate. As the Founding Partner at Near Horizon Group, he provides strategic advice to companies and investors aiming to optimize business performance and climate outcomes within the energy sector. His areas of expertise include enabling load growth, data center development and AI infrastructure, the deployment of advanced energy technologies, utility, regulatory, and policy engagement, as well as commercial structuring and negotiation—all with a focus on accelerating the transition to a clean, reliable grid of the future. In addition to his advisory work, Peter serves as a Research Fellow at the Precourt Institute at Stanford’s Doerr School of Sustainability, where he works on innovative strategies to maximize the impact of companies in combating climate change. In his most recent role, Peter spent a decade as the Director of Energy Strategy at Meta, where he led efforts to advance grid decarbonization and reliability, aligning with Meta’s data center energy and net zero objectives. Peter was a founding board member of the Clean Energy Buyers Alliance. He holds a BS in Earth Systems from Stanford University.
Peter Freed on Clean Energy Strategy & Principled Pragmatism
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